Everyone who ventures into the world of search engine optimization quickly begins to hear the term “SEO content” early and often. While most people understand the “content” part of that term, what they might not grasp is just how much the “SEO” side influences how effective the content is. SEO content isn’t just something exciting […]

Right-click on any web page, and you’ll get a chance to “view page source.” There, you can see all of the wonderful coding that makes the Internet so special, including those beloved meta tags. In the ancient days of the Internet (which was less than 10 years ago), one of those indispensable tags was the […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]

Everyone who ventures into the world of search engine optimization quickly begins to hear the term “SEO content” early and often. While most people understand the “content” part of that term, what they might not grasp is just how much the “SEO” side influences how effective the content is. SEO content isn’t just something exciting […]

Right-click on any web page, and you’ll get a chance to “view page source.” There, you can see all of the wonderful coding that makes the Internet so special, including those beloved meta tags. In the ancient days of the Internet (which was less than 10 years ago), one of those indispensable tags was the […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]

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