Right-click on any web page, and you’ll get a chance to “view page source.” There, you can see all of the wonderful coding that makes the Internet so special, including those beloved meta tags. In the ancient days of the Internet (which was less than 10 years ago), one of those indispensable tags was the […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

Right-click on any web page, and you’ll get a chance to “view page source.” There, you can see all of the wonderful coding that makes the Internet so special, including those beloved meta tags. In the ancient days of the Internet (which was less than 10 years ago), one of those indispensable tags was the […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

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