Backlinks are the foundation of a good SEO campaign. These are created when an external site links to yours, which is why they’re sometimes called “external backlinks.” Before you start to build backlinks, you need to make sure your site is ready for them. The process of acquiring backlinks is both costly and time-consuming, so […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

Backlinks are the foundation of a good SEO campaign. These are created when an external site links to yours, which is why they’re sometimes called “external backlinks.” Before you start to build backlinks, you need to make sure your site is ready for them. The process of acquiring backlinks is both costly and time-consuming, so […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

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